Increase product eCommerce sales from Facebook/Instagram ads
APPROACH
Implemented detailed and accurate goal conversion tracking to have clearer data insights around add to cart, initiate checkouts, and completed checkouts.
Created a series of campaigns targeting Cold, Warm, and Hot audiences to move customers down through the sales funnel.
Used their unique selling points and product benefits in the ad copy and imagery to hook customers.
Created ads that focused on the benefits, used engaging videos and used a discount offer only for select audiences using advanced remarketing techniques.
RESULT
Average 5.72 ROAs (Return on Ad Spend) from Facebook/Instagram with a stellar 8.32 ROAs in Month 4!
